How to Optimise for Voice Search in 2025: 5 Essential Strategies

The way people search for information is evolving fast. With AI-powered assistants like ChatGPT, Siri, Alexa, and Google Assistant becoming smarter, more users are relying on voice search to find businesses, products, and services. Whether they’re asking for nearby restaurants, checking store hours, or looking for expert advice, voice search is changing the way businesses connect with their audience.

For companies focused on digital growth, adapting to this shift is no longer optional—it’s essential. If your business isn’t optimised for voice search, you’re missing out on valuable traffic and potential customers.

Here are five key strategies to ensure your business is ready for the voice-first future.

Target Conversational Keywords

People talk differently than they type. When using a search engine, someone might type:

"Best restaurants Dubai"

But with voice search, they are more likely to ask:

"Hey Alexa, what’s the best restaurant near me for a family dinner?"

Voice searches are longer, more natural, and often framed as questions. This means your website content should reflect how people speak in real life.

To optimise for this:

• Use long-tail keywords that mimic spoken queries.
• Include natural, conversational phrases in your content.
• Check tools like "People Also Ask" on Google to see how users phrase questions.

By aligning your content with natural speech patterns, you make it easier for AI-driven search engines to match your business with relevant voice searches.
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Optimise for Local Searches

Did you know that three times more voice searches are location-based than text searches? If someone is looking for a business, they often want results near them—especially in a fast-growing city like Dubai.

To appear in local voice searches, you need to:

• Claim & update your Google Business Profile with accurate details.
• Ensure your name, address, and phone number (NAP) are consistent across all platforms.
• Encourage customer reviews—the more positive reviews, the higher your chances of appearing in search results.
• Use location-specific keywords like “best coffee shop in Downtown Dubai” or “trusted accounting firm in Business Bay.”

This simple strategy ensures that when users ask, “Hey Google, where can I find the best accounting firm near me?”, your business stands a better chance of appearing in the results.
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Create Question-Based Content

Most voice searches start with:

• Who
• What
• Where
• When
• Why
• How

For example, instead of searching "social media strategy," a user might ask:

"Social media strategy tips"

"How can I grow my business on social media?"

To optimise for this trend:

• Create an FAQ page that answers common industry questions.
• Write blog posts structured around direct answers.
• Use headings and bullet points to make content easy for AI to extract.

Google prioritises clear, structured answers, so if your content directly responds to common questions, it’s more likely to rank in voice search results.
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Use Structured Data (Schema Markup)

Voice search relies on AI-driven search engines to quickly extract and deliver relevant information. One of the most effective ways to improve visibility is by using structured data (schema markup).

By adding schema markup, you can:

• Highlight FAQs directly in search results
• Increase your chances of appearing as a featured snippet
• Provide AI with clear, structured data for better ranking

For example, if your business offers logistics services in Dubai, implementing local business schema ensures AI assistants can quickly extract key details like your address, phone number, and operating hours.

Adding structured data makes it easier for AI-driven assistants to recognise your business, improving your voice search ranking.
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Adapt to Multi-Language Search

Dubai is a global business hub, with a diverse population speaking multiple languages. More users are searching in their native languages, and AI-driven search engines are improving their ability to handle multi-language queries.

To expand your reach:

• Optimise your website for multiple languages (Arabic, English, Hindi, etc.).
• Use language-specific keywords that reflect natural phrasing.
• Leverage AI-powered translation tools to localise content effectively.

For example, if your business offers real estate services, consider translating key pages into Arabic and Hindi to capture a broader audience. With AI becoming more context-aware, optimising for multi-language voice search can give your business a significant competitive advantage.
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Final Thoughts: Is Your Business Ready for Voice Search in 2025?

Voice search isn’t a passing trend—it’s the future of digital growth. With AI-driven assistants becoming smarter and more intuitive, businesses that fail to optimise for voice search risk losing visibility in an increasingly competitive market.

At Pop Up Teams, we’ve been helping businesses grow for 14 years. Our expertise in SEO, AI-driven search strategies, and digital presence management ensures that businesses stay ahead in a rapidly evolving digital landscape.

If you’re ready to optimise for voice search and boost your online presence, let’s chat. 🚀

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